the idea with f and m is it strips off the mucus from the koi which inturn take the parasites off and kill them as they do not have a host some times that cause white marks like you described .If it is that it will pass within 2-3days ,. how ever koi do get sun burn does your pond have any shade ,If there is i would say it is very unlikely ,
the treatment of f&m is ideal you would have to repeat treament after about 5-7 days ,unfortunately if the koi in the pic has a secondary bacterial infection the treament of f&m would not sort this problem....